EMILIA ABOUT

BUMBLE
AD DESIGN

Credit: Maison Mockups. Two Bumble ads: one with chopsticks on white, one with a blue tie on yellow, promoting dating and business.
Credit Death to Stock. Hand holding up a black smartphone against a clear blue sky.
Credit Death to Stock. Three friends lying on a yellow couch and floor, one holding a white dog, all smiling and relaxed.
Credit: Death to Stock. Two people reaching out and holding hands against a clear blue sky.
Credit: Death to Stock Person in a yellow suit holding a cocktail glass with an orange drink indoors.
Credit: Maison Mockups. A subway car interior with an ad showing a smiling couple wrapped in yellow blankets and text saying 'FINALLY.'

BUMBLE
ADVERTISING DESIGN

Poster Design
Project Management
Copywriting

MANDATE

Create a cohesive advertising campaign for Bumble that promotes its three platforms: Bumble Date, Bumble BFF, and Bumble Bizz, while communicating the brand’s evolution into a more inclusive and welcoming space for all genders and identities. The objective was to develop a bold and relatable campaign that highlights the different forms of connection through each app, from dating and friendship to professional networking, while appealing to a younger generation through approachable and visually impactful storytelling.

THE CONCEPT

Inclusivity, empowerment, and relatability guided the campaign concept, positioning Bumble as a space where meaningful connections can happen for everyone.

INTENDED AUDIENCE

The campaign aims to target individuals between the ages of 18–29 across all genders and identities, including both new and returning users looking for authentic connections through dating, friendship, or professional networking.

DESIGN PROCESS

The design process focused heavily on developing strong copywriting concepts that felt relatable, humorous, and emotionally engaging for Bumble’s younger audience. Inspired by everyday situations, the team’s initial idea came from the experience of receiving an extra pair of chopsticks in a takeout order, subtly implying that the meal was meant to be shared. The campaign evolved from this insight, transforming awkward yet familiar moments into optimistic messages about connection across Bumble Date, Bumble BFF, and Bumble Bizz.

Credit: Maison Mockups. Subway wall poster of a man and woman dancing indoors with the word 'FINALLY.' in yellow text.
Credit: Death to Stock Two people hugging, one in orange top and black shorts, the other in pink top and blue jeans.

THE SOLUTION

The campaign was brought to life through large-scale billboard and transit-style mockups placed throughout dense urban environments, allowing the advertisements to blend naturally into the rhythm of everyday city life.